Atelier S1:E9

Lingerie 101

Mayuko steps into a curious new world: the lingerie industry. On her first day of work the office is busy with an upcoming floor show.

You Are What You Wear

The atelier's owner, Nanjo, teaches Mayuko about brand strategy. Mayuko helps her first customer and finds she has much more to learn about lingerie.

A Brand New Challenge

Nanjo pushes Mayuko to decide whether she wants in or out of the lingerie industry. A life-changing experience helps Mayuko grapple with the decision.

A Change of Pace

President Nanjo wants to expand into big department stores. Preserving the brand while growing fast creates many issues for a small business to solve.

Making My Mark

Sometimes you have to take risks to make a company grow. Mayuko is learning how to take chances while finding her place in the company.

Marketing Matters

You can't sell products and build a strong brand without a bold advertising strategy. Mayuko volunteers so she can learn, but finds it perplexing.

Race to the Top

Mayuko plans an ambitious runway show -- which she wants to rival those of the top designers -- but no one is sure how it will turn out.

The Runway

Emotion is holding its first runway show ever. It’s an experience that goes beyond what the staff could have imagined. An incident occurs.

The Past is Present

Mayuko creates the ideal lingerie. Nanjo visits the old site of a lingerie maker from her thwarted past. Emotion’s founding secret is revealed.

When the Cat's Away

The employees are all worried about work even though they are on extended leave. Mayuko begins to actually create the lingerie that she wants to make.

Opportunity Knocks

The runway show is a success, and Emotion receives more attention from the fashion industry, which in turn brings the new request Mayuko has been longing for.

Out in the Open

Emotion preps for a new runway show themed "elegance," but it unfolds like a memoir of Nanjo's past. Mayuko learns about Nanjo's true intentions.