L'Âge d'or de la pub
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Cast
Thierry Ardisson
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William Leymergie
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Alex Métayer
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Jacques Duby
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François Berléand
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Jean Becker
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Lucas Mongenie
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Maurice Lévy
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Marie-Pierre Casey
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Guillaume Gallienne
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Michèle Laroque
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Étienne Chatiliez
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